Summer Beverages:

The recent issue of AMEX Market Brief listed preferences for flavored beverages consumers have during the summer months:

“Consumers expect more from your beverage offerings in the warmer months. During this time of year consumers tend to be more active and more likely to be looking for beverages while on the go. There are more occasions when they need “thirst quenchers.”

The most popular flavor by category are listed below.

Strawberry-51%

Mango-33%

Banana-31%

Peach-22%

Smoothies

Green-41%

Lemon-33%

Rasberry-29%

Peach-28%

IcedTea

Top Flavor Preferences

By Beverage Type

Juices

Orange-37%

Apple-32%

Strawberry-22%

Cranberry-22%

SoftDrinks

Cherry-25%

Strawberry-22%

Orange-19%

Vanilla-16%

There is always a reason to offer promotions on a limited basis to spice up your options and to test market new menu items.