Seth Godin and Tim Berry have both commented in recent posts about when to put a product or service in the marketplace. Do you wait until all the elements are perfect and the stars are aligned or do you forge ahead with a product or service that is good enough! Wait a minute, you are saying to yourself, my restaurant has my name on it, I am not putting anything out there that is just good enough. I will only serve my guests products and services that are exceptional, nothing else.
Examine that for a moment. If you wait until the right ingredients, the right silverware, dinnerware, or the perfect napkin, the dish might never make it onto the menu.
If all business waited for perfection, nothing would ever happen. The world is operating quiet nicely within parameters of good enough. Being willing to put forth the effort is the key….the old adage about not being afraid to take a swing because that is the only way to hit a home run. Understand, of course that every swing will not be a home run.
Keep your eye on the prize, but reach out nonetheless!
