Brad Sugars recommends it as a secret to keeping the cash flow spigot on during every economic scenario;
Once you get your company up and running, you can expand on these strategies and also look to increase your value adds at different buying, sales or customer contact points along the way. The key is to test and measure what works and what doesn't, because no strategy will work perfectly for you every time.
If you market correctly and test and measure everything you do--keeping your winners and killing your losers--you will eventually find your cash flow "sweet spot." That will lead to larger profits, increased cash flow and a healthier, more successful business over time.
