John Kindle relates several stories about the preparation for a presentation. The message will be meaningless unless you live your message.
Everything you do before you start your speech is part of your show-before-the-show. Robert Orben said that the speech begins in the parking lot. Others have said that the speech begins with you walk out your front door. How do you behave at the airport ticket counter when your flight is delayed? A member of your upcoming audience could be standing behind you while you are being nice or rude to the desk clerk. When we were stuck in San Francisco traffic, Alan Weiss shared with me, “I never honk within ten miles of a client.” Since he doesn’t know for certain where his clients are, he never honks! Always be on your best behavior before a speech. You never know who is watching.
It is certainly not easy to live your brand message every minute, however in this viral video connected world it is the only option.
