Populist frustration crosses from political platforms to consumers. They’ll lash out against brands that fail to meet expectations or that fall down on service. Have a strategy in place in case you misstep, which will be especially important on SoMe (social media), where you’ll need to avoid viral contagion.
Americans are pragmatic; we all know that. But rarely have we seen so much widespread interest in reinvention as we’ll be seeing next year. Boomer Joes and Janes will look to apply “Yes, we can” not to politics, but to their sense of reactualized human potential.
The phenomenon slides from individual to institutional. Just as people confess and redeem their crooked roads through new good works—I see a big trend to volunteerism among boomers.
Americans are pragmatic; we all know that. But rarely have we seen so much widespread interest in reinvention as we’ll be seeing next year. Boomer Joes and Janes will look to apply “Yes, we can” not to politics, but to their sense of reactualized human potential.
The phenomenon slides from individual to institutional. Just as people confess and redeem their crooked roads through new good works—I see a big trend to volunteerism among boomers.
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In 2010, hyperlocalization—people valuing their five-to-10-mile radius where familiar relationships form—was a buzzword I cited in my annual report. In 2011, there’s going to be a lot more of this seeking and probing for deep meaning as we ask ourselves which of our jobs, activities and hobbies feel soul-satisfying.
Our answers will prioritize self-reliance. Respect accrues to brands that can talk to the hands, as the can-do spirit resurges not just in ever-burgeoning DIY movements
Our answers will prioritize self-reliance. Respect accrues to brands that can talk to the hands, as the can-do spirit resurges not just in ever-burgeoning DIY movements
