Sunday, November 21, 2010

The new consumer mentality.

"Anyone who lives within their means suffers from a lack of imagination." Oscar Wilde

In their book "Spend Shift" John Gerzema and Michael D'Antonio make several arguments that the credit consumer society of the past has been purified by the Great Recession and a new debit culture has taken it's place. Though I agree with the rise of generosity detailed in the book the premise that the credit society has  been altered is completely false. The credit society has not been altered, what has occurred is that the credit facilities that fueled the society have been withdrawn. When the credit flows again and it will, the credit society will come roaring back unabated by the memory of the Great Recession