The birth of an idea

Seth explains where ideas come from, here is a sampling,

1. Ideas often come while reading a book
2. Good ideas come from bad ideas, but only if there are enough of them
3. Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom
4. Ideas occur when dissimilar universes collide
5. Sometimes ideas come from fear (usually in movies) but often they come from confidence
6. Useful ideas come from being awake, alert enough to actually notice
7.  An idea must come from somewhere, because if it merely stays where it is and doesn't join us here, it's hidden. And hidden ideas don't ship, have no influence, no intersection with the market. They die, alone.