Friday, December 3, 2010

The evolving coupon space

Kristen Burnham reports on the developments in Groupon

Groupon Stores will let businesses create and launch their own deals whenever they want and as frequently as they want, without waiting several months to be featured as the deal of the day.
Merchants that claim their store, which Groupon says only takes a couple minutes, will have their deals promoted via e-mail, Twitter and Facebook. There's no upfront fee, and business will receive 70 percent of each promoted Groupon sold, and 90 percent of each non-promoted Groupon. (This differs from being featured as Groupon's Deal of the Day, in which merchants only receive 50 percent of each Groupon sold.)