At first glance, this experimental observation seems incongruous. After all, we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them. But they aren't. A memory is only as real as the last time you remembered it. The more you remember something, the less accurate the memory becomes. The larger moral of the experiment is that memory is a ceaseless process, not a repository of inert information. It shows us that every time we remember anything, the neuronal structure of the memory is delicately transformed, or reconsolidated.