Sunday, June 27, 2010

The benefits of a longer lunch

Tony Schwartz advises frazzled executives to take back their lunch hour

I wasn't entirely surprised. The Energy Project, the organization I run, recently conducted a poll on the Huffington Post about people's experience in the workplace. Sixty per cent of 1200 respondents told us they took less than 20 minutes a day for lunch. Twenty per cent took less than 10 minutes. One quarter said they never left their desks at all.

That's consistent with a study by the American Dietetic Association, which found that 75 per cent of office workers eat lunch at their desk at least two to three days a week.

Those poll findings were the inspiration for a movement The Energy Project is about to launch. The concept couldn't be more straightforward. We're calling it Take Back Your Lunch. It begins this Wednesday, between noon and 2 p.m., in locations around the country, and continues every Wednesday this summer. Find out where people will be gathering — or organize a Take Back Your Lunch Meetup in your city or town.

Your are helping your customers boost productivity by entertaining them for lunch a little longer. Your restaurant is helping to make the world a better place.