Saturday, June 26, 2010

Recreating the local from the national chains

The trend has been talked about for a long time, however it is very difficult for a group of independent developers to come together and make a conscious choice to revitalizes an area.

David Farley explores one such experiment,

The area on Oakland’s inner harbor was developed in the ’70s, and the city had hoped that the waterfront space would have a quirky, independent appeal. But chain restaurants soon moved in, and both local residents and tourists largely stayed away.

However, changes are afoot. The chain restaurants are largely gone, after their leases were not renewed in an effort by developers to reinvent the square (a plan approved by the city). In came a cast of big-name chefs — as well as a new six-floor, 72,000-square-foot farmers’ market scheduled to open later this year.