Find Out Why They Have Gone Silent
There is a reason your customers are no longer interacting with your brand and uncovering the reason why is an important first step. One way to do this is to use online surveys and polls that are specifically crafted for this subsection of your business. Don’t be afraid to ask and be direct. This analysis will only make your business stronger.
Ask them what you could do better, how you could adjust your offerings, how you might better meet their needs, etc. Take the feedback seriously and make adjustments where possible. Then, let them know that their feedback was heard and implemented.
You might be surprised by how much goodwill this generates, and how the goodwill will bring them back.