The thrill of possibility, the chance for recognition, the chemical high of anticipation. That's what people pay for. Seth Godin
Seth's quote is interesting because it encapsulates the thought process of the first few moments in any dining or purchasing decision. The purchaser examines the menu offerings while engulfed by the atmosphere that has been created by the entrepreneur. The decision resulting from those moments of contemplation is based in large measure on the thrill of possibility.
