Keep the intent high

Bill Caskey nails it when it comes to how you should interact with your customers. He is describing the unsuccessful Chicago 2016 bid however the business lesson for all entrepreneurs is crystal clear.

That’s because most of we sales people fail when it comes to our intent. I describe INTENT as that which is in your heart that governs how you attract or repel prospects to you.

High Intent is when everything is about THEM, YOUR CUSTOMER, YOUR PROSPECT, YOUR TARGET.
Low Intent is when everything is about YOU, YOUR NEEDS, YOUR COMMUNITY, YOUR DESIRES.