Wednesday, October 28, 2009

What does your business smell like?

Cynthia Graber's post about the effects of smells has some direct implications;

grab whatever product you use to clean. Maybe it’s something that smells really citrusy. Do a bit of cleaning. Then take a few deep breaths. Believe it or not the odds are now higher that you’ll make decisions that are both more fair and more generous than you would have without smelling the cleanser. That’s according to research published in the journal Psychological Science.

Time to start pumping citrus into the air in your business.