"The survey for online restaurant marketing service Livebookings also found nearly a quarter admitting they are more likely to moan about poor service due to the economic downturn."
People have less money or are feeling less wealthy in most cases and they are simply not going to tolerate exchanging their few discretionary dollars for a dining experience that does not meet their expectations. The study identifies the percentage that would complain, more problematic for your business are those who feel the experience was sub par and choose not to return. In those cases you have no idea why they did not return. The customer just vanished, and guess what if your business has a trend of vanishing customers, the business will also vanish.
