Start a newspaper:

I thought this was a restaurant blog? Seth has a great post about owning your zip code. Interview local businesses and personalities and publish a twice weekly email newspaper. Here’s how Seth says you should do it.

• Interview a local business, a local student or a local political activist. You can do it by phone, it can be very short and it might take you ten minutes.
• Get 20 households to 'subscribe' by giving you their email address and asking for a free subscription. You can use direct contact or flyers or speeches to get your list.

Twice a week, send out the 'newspaper' by email. After one week, it will have more than 500 subscribers and contain more than 20 interesting short articles or quotes about people in the neighborhood. Within a month, (if it's any good) every single person in town who matters will be reading it and forwarding it along to others.

So what do you think, should your restaurant publish a newspaper discussing local issues, interesting personalities and stories about your guest? Yes!