Life in its simplest incarnation is a search for food. Business in its simplest incarnation is a search for customers. Without food the physical body dies, without customers the business dies.
I recently read a quote that the goal of man is not to be eaten by a predator. I disagree. The goal should be to expand the food supply. The goal of business should not be survival (i.e. not to be eaten by a predator), rather it should be the expansion of the customer supply.
