The Facebook – Burger King lessons

Burger King has garnered a considerable amount of attention and there are several lessons to be learned. Any political consultant worth their fees will tell you that negative ads work. Clearly Burger King received a short term bump by its drop ten friends get a burger promotion. Facebook for its part brought more attention to the promotion by shutting down the app on its site.

Lesson#1 Social Media is real.

Lesson #2 Negative ads work short term.

Lesson #3 Short term gain is always followed by long term pain. (i.e the current economy is an excellent example)

Lesson #4 Winning is always a function of inclusion and never a function of exclusion.

Burger King and their marketing gurus are wrong. Promoting yourself as the burger that is worth dumping your friends for is misguided and idiotic.