Lesson#1 Social Media is real.
Lesson #2 Negative ads work short term.
Lesson #3 Short term gain is always followed by long term pain. (i.e the current economy is an excellent example)
Lesson #4 Winning is always a function of inclusion and never a function of exclusion.
Burger King and their marketing gurus are wrong. Promoting yourself as the burger that is worth dumping your friends for is misguided and idiotic.