Ivana Taylor’s post “Top Small Business Marketing Trends of 2009” highlights:
AUTHENTICITY– In 2009, the focus is on “authenticity” and letting the real people behind your company be visible and show through — no more hiding behind a faceless website filled with the word “We.” Instead, it’s “I.” Consumers and B2B buyers expect to know who they are dealing with before hiring your company.
In the event of a problem with your products, consumers want a real person to reach out to… business people are connecting one-to-one through social media sites and this activity will continue.
How to take advantage of this trend:
- Set up a social media presence in your real name on sites like Twitter.com, and interact with customers and prospects, mixing in personal information as well as business information.
- Set up profiles and groups on Facebook and start recruiting customers to join.
- Create at least one blog to keep customers educated either about your industry or your products and services.
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The discretionary dollar of your customer is only going to restaurants that connect with them. Authenticity is the price of admission into your customer’s world.
