Seth’s post about marketing poses a valid question, are you selling tuna or improving your customer’s life?
“ Marketing had an arc, one that started with personal, local interactions between real people and rapidly morphed into very corporate anonymous actions aimed at the unwilling masses. Charlie the Tuna is humorous, but he only existed to sell tuna, not to improve our lives.”
If you are selling tuna then this is a tough market. If your restaurant is improving the lives of your customers then you are on the path. Keep on moving forward.
