Saturday, October 25, 2008

Logo design drama:


Every new business agonizes over logo design. Some are truly obsessive. Seth reminds us that your logo is not your brand.

I guess the punchline is: take the time and money and effort you'd put into an expensive logo and put them into creating a product and experience and story that people remember instead.

A good logo is important, however it is nowhere as important has a memorable customer experience.