Investing in future Memories:

Creating memories is a great marketing strategy for any restaurant. Restaurants are all about making memories. Emphasize the memory aspect as to why customers should come to dine at your restaurant.

“Recent research from Harvard Business School professor Anat Keinan and a colleague suggest that we often regret not indulging ourselves earlier in life. Key concepts include:

• People can be too farsighted, or hyperopic, leaving wistful regrets of missing out on life's pleasures when they look back at how they spent their time.
• It's possible to motivate consumers to indulge themselves by simply asking them what they think they will regret in 10 years.
• Marketers can convince consumers that buying their product is actually a farsighted behavior, an investment in future memories.”