Get interested in the customer:

Starbucks according Janet Admay’s post is trying to get baristas interested in customers again, maybe start a relationship with them

"The customer's favorite experience is when the people behind the counter know them," said Craig Russell, Starbucks vice president for U.S. store services. Baristas, the employees who make individual coffee drinks, will "be able to get you going faster by knowing what you already want."

Gee, what a concept!