•What’s the model you plan to use to make money?
•What markets are you targeting?
•How are you going to generate sales?
•How are you going to attract talented people to work for you?
•Who do you network with?
•What mentors have you found who are willing to help you, work with you, or give you their time?
People whom you pitch for money have heard every scheme, angle, spin imaginable; the deciding factor will be how much passion do you have for your project? Other people will gladly give you their money if you can demonstrate to them that you actually have a plan and that every fiber of your being exists for the sole purpose of successfully launching and operating this business.