Friday, June 27, 2008

Leftover magic:

Kerry Bryne’s post profiles how Fleming’s Prime Steakhouse parlays leftovers into a word of mouth advertising strategy.

Even opulent steakhouses are searching for ways to help customers battle rising food costs.

Fleming’s Prime Steakhouse & Wine Bar sends leftovers back to the table in elegant, shiny take-home bags with a note signed by chef Jason Carron. He invites guests to check out the steakhouse chain’s new Web site, LeftoverSteakRecipes.com.

There, diners will find tips for turning last night’s leftovers into today’s breakfast, lunch or dinner.

How great is that?