Jerry Hirsch’s interview with Starbucks CEO offers this nugget on how to navigate through lower traffic counts.
We have to be ultrasensitive to providing value for our customers. And 50 million customers a week are coming through Starbucks stores.
We have to innovate and provide more value to the customer, but the customer comes into Starbucks not only for coffee, [but also] the sense of community, the sense of humanity in our stores. We really have become this third place between home and work. We have managed through different downturns in the economy before, and we will again.
