The paradox is that to get noticed you have to be interesting, however to succeed you need to be interested in your guests.
Sunday, June 15, 2008
Be interested:
One of the aspects of creating customer advocacy is to connect with your customers. There are many things that need to happen 1) get noticed (Purple Cow); 2) if you are noticed you will get remembered; 3) if you are remembered you will get customer visit (business); 4) get repeat visits and the way to do that is to be interested in your customers, not by being interesting. Jim Collins advanced this concept in “Good to Great”.
