Starbucks took the bold step to close at off peak times for a few hours to retrain, refocus and re-energize the customer experience. It was more sizzle than steak however that is the magic of marketing. Everyone no doubt will go in over the next few days and see if there is a new customer focus. The move was a grand gesture and from a marketing perspective pretty good! Competitors took advantage as well by offering specials during the time that Starbucks was closed. All in all it was a textbook experiment in marketing.
