Friday, February 1, 2008

More gloom and doom:

The National Restaurant Association released the December Restaurant Performance Index:

“The Association's Restaurant Performance Index (RPI) – a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry – stood at 98.7 in December, down 0.3 percent from November and its lowest level since February 2003.

The reading indicates that restaurant business activity is now at the horrible trough levels of January and February 2003. The fundamentals have not changed however, your customer is seeking an interesting experience and you need to deliver. In this type of environment review your expenditures however resist with every fiber of your being the temptation to cut expenditures that impact the customer experience.