CLAIM YOUR SITE
SET CLEAR GOALS
OFFER SPECIALS
REWARD CUSTOMERS
CHECK YOUR DATA
Use the Foursquare analytic dashboard to glean valuable data about bar customers, like how they break down by gender, when they check in and with whom they check in. By doing so, he can discern patterns of how business ebbs and flows throughout a week.
SET CLEAR GOALS
OFFER SPECIALS
REWARD CUSTOMERS
CHECK YOUR DATA
Use the Foursquare analytic dashboard to glean valuable data about bar customers, like how they break down by gender, when they check in and with whom they check in. By doing so, he can discern patterns of how business ebbs and flows throughout a week.
Recently, the bar’s managers noticed that check-ins declined after 2 a.m. on Saturdays. In response, the Destination Bar started holding a late-night happy hour — spreading the word through social media. A rise in check-ins and sales followed. “I look at the Foursquare check-ins as a representation, like the Nielsen ratings,” Mr. Maccarone said. “You can tell a lot about your audience based on the breakdown of the people who are checking in because they are a good sample set of your regular customer base.”
