Brown and Hagel suggest two reasons:
- The value of "rich exchanges" and tacit knowledge is higher
- The potential of serendipitous interactions increases
...
but as people work with information and knowledge, they become exposed to a wider world of change and options. Rural areas tend to be more conservative in nature, slower to change and with less dynamic interactions. As people are exposed to information and change, many of them want more of that, not less. They increasingly crave interaction with other people who have these experiences, and they want new experiences as well.
expect more movement of educated, younger people to the urban areas, especially those with universities or high concentrations of knowledge workers
