Fire up your muchness

The Great Reset has certainly strained resources, both fiscal and emotional. Entrepreneurs as a group have more enthusiasm than the general population, however of late they are showing the weariness of this seemly unending battle that this recession has wrought.

Dave Logan has a great article on "muchness"

First, recognize that it’s your job to create muchness around you. Unlike raw goods and money (unless you own an illegal printing press), there’s no limit to how much muchness you and your company can create. How do you do this? By emphasizing untapped opportunities in the economy, including incredible talent looking for a place to call home.

Second, if muchness is lacking, create it in pockets. People are tribal by nature, and one tribe can enjoy muchness while the next tribe over is in despair. While it’s too simplistic to just tell your tribes to opt out of the bad economy, you can say you’re going to do things differently and choose not take part in the collective melancholy. It’s critical to avoid the common stupid business ideas that steal muchness from companies and individuals.

Third, see muchness as a cause, and not an effect. It wasn’t morning in America until Reagan said it was. When people believed him, the economic sun started to rise. Muchness comes before a great P&L.