The recovering spending addict that is the US consumer still reaches for his or her "fix" of the good life.
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Most shoppers are being described as "schizophrenic consumers":
They splurge on high-end discretionary items and cut back on brand-name toothpaste and shampoo. Companies such as Cupertino, California-based Apple (AAPL), whose net income jumped 94 percent in its last quarter, and Starbucks Corp. (SBUX), which saw a 61 percent increase in operating income over the same time frame, are thriving.
An incredible experience at a restaurant would qualify as a "fix". Provide it!
