Wednesday, July 21, 2010

Somebody dust off the Tequila

Technomic forecasts more alcohol sales,

“Our expectations for segments like casual dining, fine dining and bars are much higher than they were six months ago,” stated David Henkes, Vice President at Technomic and the director of the firm’s on-premise practice. “Consumers are returning to restaurants, and that’s good news for the sales of alcohol and related products,” says Henkes. Beer and spirits-based drinks should benefit the most, while wine sales will still lag due to consumers trading down to less-expensive wines, or ordering by the glass instead of by the bottle