Reinvent yourself.

Megan Conniff shares Aaron Kennedy's advice,

• Love, love, love your restaurant idea … all aspects of it: menu, design, culture, location(s). You’ll need this passion to get you through the difficult times emotionally and physically.
• Quickly gather feedback directly from customers and staff members to adapt your concept; thoughtfully migrate it to optimal, to the bull’s-eye.
• Keep it fresh. Continue to reinvent yourself within your unique brand/culture. You must stand for something that’s also important to your customers. Stay true to that, but continue to get better and better at it.