Tuesday, September 2, 2008

The Character of your restaurant:

Mary Ellen and I walked into my favorite breakfast joint the other day and I felt the energy in the space was different. The owner greeted us with his usual smile and escorted us to our table. The physical space was the same, the owner was same, the menu was the same and the morning coffee was the same, what was different? The servers, some were faces I recognized others were new. It occurred to me that the servers more than anything else you as a restaurateur can influence affects your customers relationship to the restaurant.

I have posted discussions about the competitive advantages of your people, however this is different. I am talking about design today. The people in your restaurant are part of your design. How they work together, how they mesh with each other and how they compliment each other affects how people feel about the dining experience.