Howard, stop already:

The latest Starbucks incarnation is beyond desperation. I could wax endlessly about how Starbucks created market segments, revolutionized the coffee experience and launched a multinational phenomenon.

Adversity reveals the essence and the fundamental nature of the person or the enterprise. I am disappointed that lower traffic counts have produced such unimaginative responses from Seattle. First, coffee brewers, then smoothies and now Protein Power Plate, Please. Stop Already!