Michael Ochs of International Diary Queen commented on the success that Diary Queen has with Limited Time Offers (LTO’s). He was specifically speaking to the supply chain management and how to source the promotion without leaving huge quantities of unused products at the promotions end.
Let’s consider what attracts people to LTO’s. Scarcity is very seductive. People want something that is unique and in limited supply. They further enjoy the surprise nature of a LTO.
