I love a parade:

Today is Memorial Day, a time to remember those who gave their full measure of devotion and also to remember all who Stand Watch and keep us free! It is also a time for a parade. Today in the parade was a float for an upcoming restaurant opening. Now many restaurants support parades with in kind donations etc., however this is the first time I had ever seen a new restaurant announce its opening by participating in a parade. Great idea, builds instant rapport with your target audience, costs nothing as local parades are always looking for people to march in them and they got great exposure.

I love a parade, does your restaurant?