Why do some establishments succeed while others flounder? Why are some operators seemly gifted while others need to make new career choices? Why are some restaurants fun while others are void of energy?
The common denominator is surprise. The establishments that resonates energy are the ones where the guest is continually surprised. Whether the surprise is an acknowledgment of appreciation, the opportunity to add their thought to the discussion or a little unexpected trinket, the surprise is the thing.
If you want magic in your restaurant, surprise your guest.
