Andy Sernovitz’s session “Word of Mouth Marketing for Restaurants”
begins with Andy asking the audience to lower their expectations
and then he exceeds them by ending with Happiness.
"Restaurateur’s are in the happiness business.
There are five steps that Andy espouses to create Word of Mouth
Marketing.
1) Find people who will talk, amazingly these people may not be your best customers.
2) Give people a reason to talk.
3) Help spread the message.
4) Join the conversation yourself.
5) Measure and Listen"
Andy was very successful at creating happiness in his
educational session.
