- “Utility. Its creates value. Something that improves people’s lives. (making someone laugh is very valuable)
- Uniqueness. It doesn’t exist anywhere else and there are no suitable substitutes.
This first is the easy part (relatively). Find something of value and deliver it. The second is the sticking point. It’s ineffable. Some things have it, some don’t, and no one really knows why.”
If what you do everyday is not sensational, then why do you do it?
