There are business people who think that spending money to improve customer service is “risky”. Martha Stewart’s book, The Martha Rules: 10 Essentials For Achieving Success As You Start, Build, or Manage a Business, contains the perfect quote to share here:
“If the word risk makes you nervous, call it an investment.”
I think we can all agree that business is a risky venture. Some businesses are riskier thank others, but in essence there is an element of risk involved. However, when it comes to spending the money to improve customer service, it should be viewed as an investment. You’re putting in the money knowing that it will come back to you.
The key word here is “knowing”.
What is really risky is not spending money on customer service.
