Natural Selection, the process by which the wide diversity of life on this planet evolved, is based on survival of the fittest. What is interesting is that Charles Darwin defined “fittest” as the one that best adapts to its environment. The “fittest”, means the one who makes the most efficient use of energy, it does not mean, the biggest, the strongest, or the fastest. The efficient use of energy is important because the availability of food changed over time. The lack of food favored one characteristic over another. The ones who were the most efficient had the advantage of being able to survive the longest, when the food supply varied.
In business, the marketplace is the lever of natural selection. The marketplace is as ruthless as nature. Survival and prosperity goes to the ones who are able to adapt quickly, to an ever changing landscape. Success does not go to the strongest, the most well financed, the largest, or even the fastest. Success goes to the ones that heed the signals from the marketplace and adapt quickly.
