Monday, July 23, 2007


Entrepreneurs by nature tend to be people that can solve problems. Sometimes, however we are so concerned with the complexities of solving the problem that we neglect the simple solution.

Aditya Kothadiya recounts a story in his blog:

“A group of very intelligent business people were having lunch at a small restaurant. While eating, they discovered that their saltshaker contained pepper and peppershaker contained salt.

They started brainstorming that how could they swap the contents of the bottles without spilling and using only things available on the table. It was fun challenge for them. The group debated and presented ideas, and finally came up with a brilliant solution. The solution only involved a straw, a paper napkin and an empty saucer.

They called over the waitress to dazzle her with their solution.

“Ma’am,” they said, “we couldn’t help but notice that the peppershaker contains the salt and the saltshaker…”

“Oh,” the waitress interrupted. “Sorry about that.” She unscrewed the caps of both bottles and switched them.”