Attracting the creative class, the dreamers, designers, artists, and artisans who shape our world should be one of your goals. This type of guest tends to be categorized as the pioneer, the early adapter, and the experimental. This group provides the best word of mouth advertising. Creative's create customer advocacy. Generalizing a bit, they tend to hang out in large metropolitan areas, as a group, are more open to new ideas. The dreamers push the envelope and require you to be innovative.