Today 7/7/7, there are a lot of people getting married today, an even greater number are visiting local gambling halls, and some are opening restaurants today, in an effort to extract some of the luck of 7/7/7. The reason those three numbers in combination resonate with people is because when playing a slot machine the 7/7/7 combination hits the jackpot. A business whether it opens on 7/7/7 or not will encounter many moments of serendipity. Those moments will tend to be “Days in the Sun” moments that will resonate throughout your enterprise.
The word serendipity according to Wikipedia.org:
“Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely. The word derives from an old Persian fairy tale and was coined by Horace Walpole on 28 January 1754 in a letter he wrote to his friend Horace Mann (not the same man as the famed American educator) an Englishman then living in Florence. The letter read,
"I once read a silly fairy tale, called The Three Princes of Serendip': as their highnesses travelled, they were always making discoveries, by accidents and sagacity, of things which they were not in quest of: for instance, one of them discovered that a mule blind of the right eye had travelled the same road lately, because the grass was eaten only on the left side, where it was worse than on the right—now do you understand serendipity? One of the most remarkable instances of this accidental sagacity (for you must observe that no discovery of a thing you are looking for, comes under this description) was of my Lord Shaftsbury, who happening to dine at Lord Chancellor Clarendon's, found out the marriage of the Duke of York and Mrs. Hyde, by the respect with which her mother treated her at table."[1]
Magic happens at the most unexpected times and the least likely of places. The success of an enterprise depends on the entrepreneur being able to seize the day when fate intervenes.
Happy 7/7/7!
