Saturday, August 15, 2009

Miserable middle

"Everything looks like a failure in the middle. Everyone loves inspiring beginnings and happy endings; it is just the middles that involve hard work." Kanter's Law

Rosabeth Moss Kanter's piece offers a framework to reach the happy ending.

>>>Tune into the environment. What has changed since you began the initiative? Do the original assumptions hold? Is the need still there?
>>>Check the vision. Does the idea still feel inspiring? Is it big enough to make extra efforts worthwhile?
>>>Test support. Are supporters still enthusiastic about the mission? Will new partners join the initiative?
>>>Examine progress. Have promises been kept and milestones passed? Are there early indicators, tangible demonstrations, that this could succeed? Can the next wave of results sustain supporters and silence critics?
>>>Search for synergies. Can the project work well with other activities? Can it be enhanced by alliances?

Too many No's, and it might be time to cut losses and move on. But if the answers are mostly Yes, it is not over yet. You are still in the middle and still in the game. Renew the dream, regroup to remove roadblocks, surround yourself with supporters who cheer you on, and stick with it. Recognize the struggle of middles, give it some time, and a successful end could be in sight.

Those who master change persist and persevere. They have stamina. They are flexible. They expect obstacles on the road to success and celebrate each milestone. They keep arguing for what matters. And who knows what might happen? Persistence could keep innovations alive, convince companies to avoid draconian cuts, influence hiring managers to take a second look, or even persuade local politicians to save the city zoo.



Seth Godin explores this middle discussion brilliantly in his book "the dip"