Ah summer, the most glorious time of the year. There are summer festivals in nearly every corner of this country. Wow, what a great opportunity to introduce your restaurant to a brand new audience, bond with old friends and just have old fashion summer fun.
Hold on there Bunky, you might be great at running a restaurant however that does not mean you will be great at participating in summer festivals. Your participation in any summer festival or let us expand that, your participation in any channel needs to be coordinated with your brand. I have been attending quite a few of these summer festivals and have witnessed some horrible presentations from really good restaurants. The image you present at these festivals needs some thought. Too often restaurnats just slap up the tent and get at it. Wrong, wrong, wrong. This callous behavior creates a minefield for your brand to disintegrate completely. Not only will your introduction to new audience not be fruitful, but your old friends will start to rethink their high regard for your hospitality skills.
